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October2022 Issue Vol.12 No.10
A Study on Consumer Attitude towards Organic Products with Special Reference to Krishnagiri District
https://ia904704.us.archive.org/7/items/ijitce-october-2022/vol12no1001.pdf
Dr. R. Nagalakshmi
Associate Professor, Department of Commerce,
VET Institute of Arts and Science (Co-edu) College,Erode , Tamil Nadu, India
Dr. S. Umamaheswari
Assistant Professor, Department of Commerce,
VET Institute of Arts and Science (Co-edu) College,Erode , Tamil Nadu, India
Dr. D. Anbupriya
Associate Professor, Department of Commerce,
VET Institute of Arts and Science (Co-edu) College,Erode , Tamil Nadu, India
Abstract:
The global demand for organic food products is growing at a very rapid rate. Ever since the environmentalists raised their
concern regarding harmful effect of increasing use of chemicals in farming, the consumers are getting conscious and selective about edible
products. This increasing awareness has caused shifts in consumers’ tastes and preferences which have led the domestic as well as global rise in demand for organic
products. Organic Food is very safe for human body and contains much more vitamins, calcium and iron than non-Organic one.
Moreover, organic food’s taste and smell are richer than those others. For these reasons, the popularity of organic food is developing. But
when making it, it costs much to protect from harmful insect. Organic products refer to food items that are produced, processed and
packaged without using chemicals. Organic is increasingly becoming popular due to its perceived health benefits over conventional food.
Keywords: Organic food, Consumer Attitude,Consumer Preference, organic products
