May 2012 Issue Vol.2 No.5

Investigation with Fuzzy Analytic Hierarchy Process of Green Supply Chain Management in the Pharmaceutical Industry

Ajay Verma #1, Dr. Anshul Gangele *2,
#1[Research Scholar] Department of Mechanical Engineering, Suresh Gyan Vihar University, Jaipur (Raj.) 302025
#2Institute of Technology & Management, Gwalior (M.P.) 474001

Abstract: Green supply chain management approach for improving environmental performance of processes and products in accordance with the requirements of environmental regulations. Various approaches for investigating green supply chain management practices has been proposed and recognized in previous literatures, yet no investigation has identified the reliability and validity of such approaches particularly in Pharmaceutical industry. This study examines the consistency approaches by factor analysis that determines the adoption and implementation of green supply chain management in Indian Pharmaceutical industry. The fuzzy analytic hierarchy process method is applied to prioritize the relative importance of four dimensions and twenty approaches among nine enterprises in Pharmaceutical industry. The findings indicate that these enterprises would emphasize on supplier management performance in the crucial role of investigation of green supply chain management. Establishing an environmental database of products, asking for product testing report and top management support are among the most important approaches. The results for the investigate of green supply chain management investigation in Pharmaceutical industry investigated in this work generate a generic hierarchy model for decision-makers who can prioritize those approaches for investigating green supply chain management in India.

Keywords: Priority approaches, fuzzy analytic hierarchy process, Green supply chain management

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